One of the first things people ask about when they first see my brand and logo is “Why the cactus?” So today, I’m dishing *all about* the cactus and what it means to me and the business.
Read MoreSometimes as we read or write, we notice that there’s a big difference between telling a story and the process of writing. Most of us have probably read a book and thought “this is great writing, but the story just isn’t there” or perhaps, “this story was amazing, but the writing... not so much.” Good storytelling and good writing don’t always mean the same thing.
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