The Complete Guide to Writing Coaching
This guide will help you learn all about writing coaching so you can decide if it’s right for you - and if it is, how to go about finding a coach that fits your needs.
Table of Contents
Benefits Writers Get from Working with a Writing Coach
Practical Ways Writing Coaching Can Work for You
Where Do You Find a Writing Coach?
Who is Writing Coaching For?
Writing coaching is a great option for people who want to:
Improve their overall communication
Start a new writing project
Get creatively unstuck or out of a writing rut
Finish a writing project
Feel more confident in what they say and how they say it
Who it’s not for people who:
Think they already know everything about writing and want confirmation of that
Believe you can’t improve at things by practicing
Aren’t willing to show up to sessions and try new exercises and tasks
As a coach, I tend to work with women who:
Like to help other people, maybe even as their career
Want to write a nonfiction book
Have an idea but don’t know where to start
Have some writing done but don’t know how to organize it
Want my help - of course I have specialties, but my biggest goal is to help everyday people tell their stories
What Does a Writing Coach Do?
Writing coaches are professionals who can help you improve your writing. Similar to a teacher, coaches can give you advice, action steps, and encouragement as you work through a writing project. Unlike a teacher, coaches take on a limited number of clients, which allows them to provide better feedback and more support to each person.
Writing coaching tends to happen in two primary ways: in a group or 1-on-1.
Group coaching consists of getting together with a coach and other individuals to work on a project over a period of time. Many coaches do group coaching for a set number of months with live sessions, Q & As, and periods of time where they’ll give feedback to each member of the group. Having peers to work with over time can be great for getting and receiving feedback, as well as having other like-minded writers to support you on your journey. It’s almost like coaching plus peers.
1-on-1 or private coaching means that it’s just you and your coach during coaching sessions. 1:1 coaching tends to be pricier than groups because of the dedicated time you get with your coach. Usually private coaching comes with customized tasks to work on between sessions, check-ins with your coach, and other ways they let you know that they’re there for you. For many people, this is what they think of as “coaching” more so than a group.
Writing coaches tend to focus on one of three areas: development, skills, and publishing.
Sometimes you’ll find a coach who does more than one if they’ve had extensive experience in more than one part of the writing process, but mostly, we pick one area that we like to work with writers on the most.
Developmental writing coaches, which is what I am, work with the ideas. We love helping you begin a project and figure out where it’s going and what it can be when it’s done. We work with you on organizing your thoughts and beginning to write.
We love hearing about all of your wild ideas and we can help you begin to put them on the page with some kind of coherence - because let’s be honest, our brain is great at thinking about things about a mile a minute and not always great when it comes to actually writing said ideas down.
Some of the major things I work with clients on are creating habits, writing schedules, and organizing their thoughts so the writing process works for them. I also love working with clients who have some writing but aren’t sure where to go next. Above all, I work on confidence - you can do anything you like after the writing is on the page, but you have to be able to get it there first!
Writing coaches who focus on skills are probably the most prevalent. These coaches can work with you to hone your message through the more technical aspects of writing.
They enjoy working with you on identifying plot holes, developing characters, and figuring out the language of the story (i.e. tone, voice, etc.). They can help you identify patterns to improve your writing, such as words or phrases you overuse or the difference between passive and active voice. For nonfiction, they can help identify areas that might be confusing or where readers might get stuck.
Sometimes these coaches offer editing services, which is great if you want to eventually share your writing with other people. This also means they can show you how to do an effective edit on your own writing.
Writing coaches who focus on publishing are also called book coaches. There seem to be a large number of book coaches, which is awesome, if a little intimidating. Book coaches help you get your manuscript and proposal ready to query with the hope of getting published by a traditional publishing house.
They can also help you get a book ready to self-publish if you’re interested in going that route. These coaches are talented in the marketing and networking aspects of publishing. They can help most when your ideas are all shined up and ready to get sent out into the world, as they don’t focus on writing skills or development.
Benefits Writers Get from Working with a Writing Coach
It’s one thing to understand what coaching is all about, but why do people want it? What’s the point?
The short answer? To write better. (Hah!)
The realistic answer: there are a number of things writing coaches can help you do, depending on your goals. Everyone has a different mindset when they come to coaching, whether it’s a project they’ve been thinking about for years (more common than you might guess) or they want to write a book to get more clients.
It all begins with the confidence to start somewhere, which you can get from working with a coach.
Some of the other awesome benefits of working with a writing coach:
Workshop your Writing
Any writing coach should be looking at your writing with you, no matter which stage you’re at. Actively working on your writing with a coach can help you navigate new ideas, ask questions in real time, and grow as a writer. Writing is a skill, not a talent, so practice really does make perfect, or rather, practice makes a pretty good finished project.
Writing Organization
One of the most difficult things about writing is organizing it so that it makes sense to others. That’s where a writing coach can be extremely helpful. It’s completely okay if you don’t write a project or book from beginning to end (I definitely don’t). That doesn’t mean you don’t need a system for filing your writing so you can find the pieces you’re weaving together. You’ll also eventually need to put it in beginning, middle, and end order, so it’s helpful to develop a way to store things for when you’re finalizing everything at the end of the project.
Writing Goals
Even if you don’t want to write a whole book right now, having writing goals keeps you moving. Writing coaches work with you on setting short- and long-term goals, whether that’s sharing your wisdom with your inner circle or becoming a NY Times bestseller. Your writing goals are unique to you, and your coach should meet you where you’re at, even if you want to write a few pages and see how it goes. Talking through it, setting achievable goals, and checking in on them can do a world of good for your writing.
Accountability
Here’s the thing - people procrastinate. For writers, “tomorrow” can easily become a year from now because they don’t feel their writing is as important as other things in their life. Or maybe because they’re scared. Or they simply don't have anyone to keep them accountable for what they want to get done. Coaches are the ideal people to keep you accountable because they’re there for you. Most coaches check in between sessions and create tasks for between sessions, particularly with 1:1. Having an accountability partner can really help confidence, too, because if you’re working on the tasks, you can stop feeling bad that you pushed your writing goals back again. (Not that I have experience with that at all….haha)
Practical Ways Writing Coaching Can Work for You
One of the best (and worst?) things about writing is that it’s incredibly expressive. This is awesome because we get a release of everything that builds up and all of our amazing ideas. It’s also the worst because it can make sharing our work scary as hell. No one really wants to get criticism on such a vulnerable and personal thing. Alas, it’s something we have to do if we want to grow as writers.
So imagine how nice it would be if an experienced writer read what you’ve written and gave you feedback in a way that doesn’t feel like you got chewed and spit back out. This is where a writing coach comes into play.
Here are some ways writing coaching can work for you:
You’ll have a dedicated person to look at your writing and give you feedback that won’t make you want to cry ugly tears the rest of the day. I can’t speak for other coaches, but I don’t do the “tough love” thing because I’ve never seen any evidence that it actually works. There will always be things to improve, but it doesn’t have to be a painful process to work on them.
You’ll have a mentor to guide you. Someone who knows a heck of a lot about writing is there to help you get to your goals in a way that’s doable for you. Coaching is one part of your life that’s all about you, and having a mentor can open up a lot of opportunities for growth learning.
You’ll be accountable for your writing. It’s easy for writing to get moved to the bottom of your priorities list because it doesn’t always feel important. Even if it does, who’s really going to be keeping tabs on your progress besides you? Having an accountability partner (like your coach), helps you prioritize your writing.
You’ll begin to actually get writing done. Having a writing coach is really great for getting writing done on a regular basis because in the back of your mind, you know someone’s waiting to hear what’s next. Someone is excited to help you move forward.
You won’t have to face the emotions of writing alone. Writing can be lonely, there’s no avoiding that. Sometimes you might feel stuck or overwhelmed. Sometimes you just don’t know what’s next or where to start. A coach can help you work through these emotions and give you a place to start.
You’ll have achievable tasks to work on between sessions. Whether you want to do one coaching session or get coaching on an ongoing basis, a good coach should help you figure out what to work on to keep moving forward. That might be specific tasks between sessions or a next steps list after a single session. You shouldn’t be walking away wondering what to do next.
You don’t have to figure everything out on your own. Will something “work” in a book? How do you do XYZ without the reader getting confused? Having a sounding board is one of the best parts of coaching because it’s a way to distinguish the good ideas from the ones that aren’t really working. Plus, it’s hard to see what will work. Usually simple is best, but sometimes talking through it is just what you need to get to the next step.
You’ll get a built-in hype person. No one needs a “yes person” but we all need a “hype person” - someone who believes in you and keeps cheering you on whether or not you feel like what you’re doing is good enough. Your coach should believe in you and encourage you regularly, not just to make you feel good but because it’s actually true.
You’ll have support when you’re not feeling confident. I’ve been the writer who pretty much gave up because I thought I wasn’t good enough…for a LONG time. So when I say that I understand my client’s hesitations, I really do get it. A coach is there to build that confidence and make sure you feel good about your writing. Yes, there are other factors, too - skills, plots, etc. But it really all starts with being sure enough in your voice to put something on the page. Everything else comes with it.
Where Do You Find a Writing Coach?
Typically I would probably say doing a Google search, and that might still be a good idea. After all, you do want to know who’s out there and what they have to offer! Looking on LinkedIn can also be a good place to start your research.
With that being said, there are a lot of conflicting messages out there and it can be overwhelming. It can also be hard to tell if someone would actually be good to work with when you’re reading website copy designed to get you to buy.
So, what I recommend is, after you’ve looked around and seen what’s available, ask your friends if anyone knows anyone (usually someone knows someone, especially if they’ve been working on writing, too. Personally, I feel like a reference from a trusted friend is always more comforting than copy on a website or even other reviews.
If you don’t have a reference, or you found someone who’s really promising, reach out to them! A few emails back and forth or even a quick Zoom call for a question-and-answer session can go a long way in helping you feel comfortable.
One other thing to note - watch out for the term “best.” It’s subjective, and honestly, what’s best for you may not be what’s best for others. If there’s anything I’ve learned since I’ve been writing professionally and coaching it’s that there’s always someone who’s been working longer or has more extensive experience than you. There are always people who offer services at low prices and luxury prices - neither of which is necessarily bad if they’re providing you with what you need. Coaching isn’t about finding the best coach, but finding the right coach for you.
How to Choose the Right Coach in 4 Simple Steps
Before you look for a coach:
Decide your main goal/purpose for getting a coach
When you’ve identified a possible coach:
Step 1: Read some of their recent content to see if it resonates with you.
Step 2: Find them on social media and see what they’re saying. Look at what others are saying about them & how they interact with their audience. Watch videos if they have any to see what they’re passionate about and how they speak to people.
Step 3: On their website, look further into their personality, experience, and prices. What are they promising? How long will you work with them to see these results?
Step 4: If available, book a complimentary session with them to see how the conversation goes. If they don’t have a free call, reach out to them or apply to coaching. Only take this step when you’re ready to get started - you probably don’t want to get on a ton of calls with people if you already know they’re not a good fit.
Notes on Choosing the Right Coach
Choosing a coach doesn’t have to be that complicated, but make sure you do your due diligence to know as much as you can about who you’d be working with.
It’s okay to “pick” someone and wait to work with them. Get involved with their content & community! Use it as an opportunity to learn from them before you work with them.
If you get any vibes that something isn’t right, whether that’s from copy, content, video, etc., choose another coach.
If you’re not sure about your first impression, read more about them. Interact with their content, wherever that is (blog, podcast, etc.)
Budget is important (obviously), but it shouldn’t be your only consideration.
More experience doesn’t always mean “better.” You need to be comfortable with their experience, whether that means education, years of experience coaching, or a specific kind of knowledge that you don’t have yet. Figure out what you will be comfortable with and remember that as you’re learning about them.
What Happens During a Writing Coaching Session?
Writing coaching can vary based on what you want and/or need for each session. By and large, though, what we do is have conversations. These are the things that typically happen in my coaching sessions, and I would imagine them to be quite similar for other coaches.
Before we dive into strategy and working together on your writing, we first set goals. These goals are what help your coach create the best and most helpful sessions for YOU, because you’re what it’s all about.
Knowing that everything is centered around your personalized goals, there are several things we’ll talk about each time we meet. They vary in proportions depending on the day and what you need or ask to focus on.
We’ll talk about your project & your writing. I’ll ask how it’s going, what progress you’ve made, what questions you have - all the stuff that’s going on with you right now (even if you didn’t quite live up to your own high expectations - don’t worry, we’ve all been there). This sets a conversational tone for the session, which is how it works best so our time together stays relaxed and productive.
We’ll talk about if or where you’re stuck, what your blocks are, and how to get unstuck. We all get stuck sometimes. It’s a when, not an if. Part of what makes this frustrating is that many times the reason is different each time! It’s not always easy to figure out why you were feeling extra creative on Thursday and completely blocked on Friday.
So we’ll talk about it. Whatever it is, we’ll find it and figure it out. I’m here to help you bust through your blocks like a writing ninja. Well, I’m really more of a Bob Ross: paint your way out of your writing blocks with a happy little cloud (because let’s be honest, I’m definitely not a ninja).
We’ll talk about your goals & work on them. We’ll check in and see how your goals feel and your progress toward them. We don’t want goals that don’t feel good or don’t feel aligned with what you want to do. We’ll check in on your tasks between sessions and anything good, bad, or ugly that came up while you were working on them. And, we’ll choose a piece to work on during our time together.
If we need to adjust your overall goals, we will. If you’re still feeling good about them (woohoo!), we’ll talk about the next steps you can take to achieve them - always keeping things doable, of course. For my clients who like to do single sessions, we set up the next three steps they can take to keep moving forward.
I’ll give you tasks to work on between sessions. Some people call this “homework.” As a teacher, I can tell you from experience that giving homework to an adult, especially a professional, doesn’t always sit well. After all, coaching isn’t school. I’m not there to grade you on how thoroughly you completed an assignment. During coaching, I’ll guide & mentor you (hopefully inspiring you to keep going!), but it’s collaborative, not a teacher/student relationship.
Everything we do is designed to help you based on your goals and what you’ve shared with me. I do give tasks between sessions to remind you of what you’re working toward when we’re not together, and to help you make progress. If you decide not to do them, that’s your choice; but, I think you’ll be intrigued enough to try them out (and you’ll be amazed when the weird stuff works).
No matter what we do, or where the conversation leads, the 3 most important things that will happen in each session are that:
You’ll feel good about your project.
You’ll have action steps to take to move forward.
You’ll be more confident than when we started (even if it’s just a little).
Strategy does matter. Logistics and goals and all the things that you do to write your book are important. But I’ll let you in on a little secret: you can already do those things. Sure, they might be a little less targeted or take longer. But you don’t need me to write your book - your brilliant ideas and your words will do that for you.
What you do need is to feel confident about being able to write that book. You need to believe in yourself enough to start even when you’re hesitant and work through it when you’re stuck. You need the best you to write your book, and that’s what I’m here to help show you.
Yes, I give you strategies because there are plenty of things you learn as a professional writer & writing teacher that might not occur to you to try if you're working in a different industry. But the best thing I can do for you is encourage you and show you how awesome you are so you can continue on your way. That’s what coaching sessions are really all about.
Want to talk more about coaching? Reach out today - let’s have a chat.